Art and Design Exhibition advertising poster and banner, process

The concept behind this poster was a journey beyond your imagination, I chose to represent this with a surreal, dream like landscape with a path cutting through it representing the student or observers journey. This artwork was created using Adobe PhotoShop and is inspired by the works of Magdiel Lopez.

Initial Sketches

Initial Artwork experiment

I found this artstyle to be aesthetically pleasing and unique so I decided to develop it further as the initial artwork I had created did not satisfy neither me nor my client.

Further Artwork creation and development

Type experiments and further development

Another reason why I chose to stick with the original colour scheme is that it is familiar enough to an observer but without straying too far into the abstract setting that it becomes too confusing as to what the piece is trying to evoke, which the more unusual colour schemes seem to do. It combines the perfect mix of familiarity and wonder with its colour scheme and really encompasses that feeling of a dream.